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ily,

Writer: Natasha (insta)
Editor: Deana

A new word is taking over and it truly does not matter, but let’s talk about it.

I can’t help but feel like the 10 degree temperature cool down in New York is what caused the shift from…

On August 5, 2024 Jools Lebron posted a Tiktok that was immediately beloved, study below:

@joolieannie

#fyp #demure

It took about a week for it to jump platforms, end up on Twitter, and be the new go-to descriptor for literally anything.

Now that its hit the timeline, it’s over before it’s even begun.

The main thing that I’m struck by is the hyper cycles of trends that we are all living in. The high and low of what’s in and what’s out is getting so fast it’s impossible to keep up with.

Now that we’re here, please visit the below thread on what is costs for a woman to be demure and enjoy the reply guys who DGAF about nails, but really need you to know that.

Final thought, this is why we can’t have demure things:

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