girl markets (complimentary)

Bonjour,

PSA: it’s my bday today and my wallet is natashahoskins.eth!

In other news, our livestream this week had range, we went from ice cream gate to A24 records to consumer AI, with experts from each field weighing in. Plus, I have an excellent Russian manicure that needs some additional air time, check it out.

ily,

Writer: Natasha 
Editor: Deana & Miranda

Polygon is living the life of a show girl these days.

At Boys Club, we’ve been thinking a lot about the recent news that prediction markets may soon have a path to operate legally in the US, and how this will make onboarding to these platforms 10x easier, opening up an entirely new market of users.

So we emailed Shayne (of House Polymarket) and Tarek (of House Kalshi) with a concept for a product specifically designed for ‘girl’ markets, called POPMARKET.

They haven’t emailed us back, so we figured fuck it, let’s build in public and share our thoughts here instead.

We believe prediction markets are as much media machines as they are technology businesses. They will continue to grow as global information networks. Not just for coastal elites or deeply degenerate gamblers betting on elections and interest rates, but as systems that turn cultural knowledge into measurable, tradable value.

And that will only be possible if they expand who cares about prediction markets.

My deepest apologies for anecdotally making this about ‘women’s interests.’ But right now I show up to a prediction market and think:

Culture markets only make up 5% of the markets on Polymarket right now, and honestly that’s fine, because these platforms are atrocious at culture markets. They’re built for traders, not for fandoms.

And some may argue that’s because the money isn’t there. But the hard truth is that women spend, and they spend big.

By 2028, women are projected to control about 75% of U.S. discretionary spending. Like it or not, culture is shaped by women’s spending, and if you aren’t thinking about how to get them to bet on it, you aren’t thinking hard enough.

Case study: I spent 20 hours last weekend watching The Summer I Turned Pretty (a new low), and it got me thinking way too hard about how I could monetize my newfound knowledge of a teen love triangle.

What this will require is a deeply media savvy GTM strategy that introduces new behaviors to a market that’s new to betting, while leveraging a skill they’ve already mastered, capitalizing on social proof.

And how do you get them to care? As most men in Silicon Valley would say, that’s the easy part, that’s just marketing. Here’s a quick and dirty case study on ThE FlYwHeEL.

If it felt like a low priority for these platforms yesterday, finding a wedge into a new market feels pretty urgent today:

We do have more to say here, but did I mention it’s my birthday? If you want to jam on this idea though, reply here. Okay, bye!